AN EMPIRICAL VALIDATION OF ADAM IN A CAPITAL BUDGETING CONTEXT*
通过实验室实验验证了属性动态态度模型（ADAM）在资本预算决策中的有效性，发现其能很好描述事前决策过程，且权重随情境变化，支持等权重理论。
Abstract The attribute‐dynamic attitude model (ADAM) offers a description of decision processes that has greater theoretical appeal than that offered by the multiple regression model. It distinguishes judgment from choice, explains inconsistent behavior, and shows the implications of criterion weight modifications when decision situations change. This study tests the validity of ADAM empirically in a capital budgeting context. Results of a laboratory experiment show that: (1) ADAM is a good ex ante descriptor of decision processes and (2) ADAM weights are context dependent and differ significantly from a priori weights. The results support an equal‐weighting theory.