Do Good, Do Well: The Business Enterprise Trust Awards
探讨了1991年商业企业信托奖的设立及其引发的争议，分析奖励商业美德是否合理，以及“行善即坏生意”的观点是否成立。
In March 1991, the Business Enterprise Trust presented its first annual awards for acts of courage, integrity and social vision in business. The stated purpose of the awards is to honor those know there9s more to good business than next year9s bottom line. Predictably, an effort designed to shine a spotlight on courageous and principled acts of business responsibility would be met with skepticism by some members of the business community. And, even before the award winners were announced, Fortune cynically questioned the motives not only of the Trust but, by extension, of all business executives who claim to do good. This article explores both the validity of the Trust9s efforts to reward business virtue and the arguments of those who claim that doing good is bad business.