Building Better Theory by Bridging the Quantitative–Qualitative Divide*
介绍定性研究方法及其严谨性保障策略，重点讲解扎根理论分析技术，并建议组织研究应结合定性与定量方法以构建或完善理论。
abstract Qualitative methods for data collection and analysis are not mystical, but they are powerful, particularly when used to build new or refine existing theories. This article provides an introduction to qualitative methods and an overview of tactics for ensuring rigor in qualitative research useful for the novice researcher, as well as more experienced researchers interested in expanding their methodological repertoire or seeking guidance on how to evaluate qualitative research. We focus our discussion on the qualitative analytical technique of grounded theory building, and suggest that organizational research has much to gain by coupling of use of qualitative and quantitative research methods.