拍卖市场中的狙击与蹲守

Sniping and Squatting in Auction Markets

American Economic Journal: Microeconomics · 2009
被引 88
人大 AABS 3

中文导读

通过eBay上DVD拍卖的实地实验,比较晚出价(狙击)与早出价(蹲守)的效果,发现狙击能小幅提高平均盈余,但影响有限,实验室中的优势在真实市场中减弱。

Abstract

We conducted a field experiment to test the benefit from late bidding (sniping) in online auction markets. We compared sniping to early bidding (squatting) in auctions for newly-released DVDs on eBay. Sniping led to a statistically significant increase in our average surplus. However, this improvement was small. The two bidding strategies resulted in a variety of other qualitative differences in the outcomes of auctions. We show that a model of multiple concurrent auctions, in which our opponents are naïve or incremental bidders as identified in the lab, explain the results well. Our findings illustrate how the overall impact of naïveté, and the benefit from sniping observed in the lab, may be substantially attenuated in real-world market settings.

snipingsquatting在线拍卖竞价策略