迷失在购物中心:性别、对购物中心的熟悉度及购物价值观对购物者寻路过程的影响
Lost in a mall, the effects of gender, familiarity with the shopping mall and the shopping values on shoppers' wayfinding processes
JOURNAL OF BUSINESS RESEARCH · 2004
被引 121
人大 A-ABS 3
- Jean‐Charles Chebat 通讯
- Claire Gélinas‐Chebat
- Karina Therrien
零售管理消费者行为市场营销环境心理学