Perceptions of Price Fairness
研究影响价格公平判断的因素，发现参考价格、卖家成本、自利偏见和卖家动机等因素显著影响公平感知，且价格变动对穷人或小组织更有利时被认为更公平。
This article researches factors that influence price fairness judgments. The empirical literature suggests several factors: reference prices, the costs of the seller, a self-interest bias, and the perceived motive of sellers. Using a Dutch sample, we find empirical evidence that these factors significantly affect perceptions of fair prices. In addition, we find that the perceived fairness of prices is also influenced by other distributional concerns that are independent of the transaction. In particular, price increases are judged to be fairer if they benefit poor people or small organizations rather than rich people or big organizations.