Sources and Outcomes of Competitive Advantage: An Exploratory Study in the Furniture Industry
研究整合了营销、产品设计与制造三种能力，分析它们对投资回报率和市场份额等绩效的影响，发现创新能力是竞争优势的关键来源。
Abstract We examine a model of the relationships among sources and outcomes of competitive advantage. The model is integrative across business functions and research disciplines. Functional area competencies are considered as sources of advantage, and three competency constructs are introduced: marketing competency, product design and development (innovation) competency, and manufacturing competency. Each functional area construct is defined as the sum of the performance on 31 competitive items, weighted by importance and extent of responsibility. Relationships between the competency constructs (and their interactions) with performance outcomes such as ROI and market share are analyzed. Results from this exploratory study suggest that innovation is a key source of competitive advantage.