Jules or Jim: Alternative Conformity to Minority Logics
研究组织在多大程度上会顺从少数资源提供者的非常规逻辑，即“另类遵从”，并发现少数参与度越高，组织越可能顺从，但这种关系受主导逻辑、少数逻辑持有者中心地位及制度信用等因素削弱。
To what extent do organizations respond favorably to minority participation—that is, conform to demands from minority resource suppliers that hold an unconventional logic? A favorable response to minority participation (i.e., “alternative conformity”) helps decrease the influence of dominant players, alter the resource suppliers' social structure, and promote new logics, which makes alternative conformity a “soft control strategy” for organizations. We expect a positive relationship between minority participation and alternative conformity and expect that relationship to be attenuated by organizations' adherence to a dominant logic, the centrality of minority logic holders, and a minority logic's institutional credit. We test and find strong support for our hypotheses using original data on investment funds in the French film industry (1994–2008).