具有客户识别能力的市场中的价格周期

Price Cycles in Markets with Customer Recognition

RAND Journal of Economics · 2004
被引 273 · 同刊同年前 9%
人大 AFT50ABS 4

中文导读

研究一个无限期垄断企业如何对老客户和新客户差别定价,发现当市场未完全覆盖时,对新客户的定价会出现周期性波动,且企业利润低于无法识别客户的情形。

Abstract

Given that having bought earlier from a firm reveals something about the customers, the firms can try to use this piece of information by better fitting their market practices with respect to their previous customers. I consider an infinitely lived monopolist selling to a market where demand is composed of overlapping generations of forward-looking consumers. The monopolist can price differently to its previous customers than to its new customers. The new customers can either have chosen not to buy the product in the previous period or be new in the market. The main result is that, without full market coverage, the equilibrium involves cycles in the price being offered to the new customers. The monopolist is worse off than if it could not recognize its previous customers. The impact of durable goods, long-term contracts, and age recognition is also considered.

价格周期顾客识别垄断定价重叠世代