TOWARDS A BROADER UNDERSTANDING OF MEAT DEMAND — PRESIDENTIAL ADDRESS
回顾了英国及欧盟国家过去40年的肉类消费趋势，发现非价格/收入因素影响日益重要，呼吁农业经济学家更多参与整合消费者行为与经济学的综合分析。
This paper sets out meat consumption trends in the United Kingdom and within other EU countries over the past 40 years; it shows that whereas in the UK meat consumption has only increased by a small amount, for other EU countries it has almost doubled. In analysing the data in more detail, it is apparent that ‘non‐price/income’ factors have been playing a more important part both for the UK and other EU countries. It is true that in recent years there has been much more published empirical work on the effect of different attitude, demographic and structural factors on meat demand; commercial and Governmental organisations have also been collecting a significant amount of relevant unpublished data. However, there has not been much recent progress on integrated approaches which combine the analyses of the consumer behaviourist with those of the economist. The paper concludes by stating that this is an area of growing importance for the food industry and those interested in analysing food demand trends. Agricultural economists should therefore get more involved in it.