数据准确性对细分性能的影响：RFM分析、逻辑回归和决策树的基准测试

Data accuracy's impact on segmentation performance: Benchmarking RFM analysis, logistic regression, and decision trees

• Kristof Coussement 通讯
• Filip A.M. Van den Bossche · 荷语鲁汶天主教大学
• Koen W. De Bock