Is There Synergy between Business and Research?
论证商业与研究之间存在协同效应，指出学者常忽视实践中的轶事证据，而从业者则常忽视相关理论，并针对如何改善这种脱节提出建议。
Yes, there is synergy between business and research. Good theory can by built partly on practical problems in business, and good business can be built partly on applications of current theory. As argued in this speech, academics too often ignore anecdotal evidence when doing research. Similarly, practitioners too often ignore relevant theory and rely instead on rules of thumb even after major changes in markets. Why do academics seemingly see so little synergy between business and research? Perhaps, it reflects our socialization as scholars. What can we do? Some suggestions are provided.