产品策略与正式结构

Product strategy and formal structure

STRATEGIC MANAGEMENT JOURNAL · 1986
被引 38
人大 AFT50UTD24ABS 4*

中文导读

研究了五家多元化消费品公司中产品层面的策略与正式结构之间的关系,发现这种关系受到严重限制,并探讨了企业如何在不匹配时进行适应。

Abstract

Abstract This article presents the findings of clinically based research which investigated the relationship between strategy and formal structure at the product level in five diversified consumer packaged goods firms. The findings establish that this relationship is severely constrained. The article also suggests how firms ‘accommodate’ when unable to match organizational structure with product strategy.

产品管理组织结构消费品行业战略管理