不兼容性如何影响价格?来自自动取款机的证据

HOW DOES INCOMPATIBILITY AFFECT PRICES?: EVIDENCE FROM ATM'S*

Journal of Industrial Economics · 2009
被引 18
人大 A-ABS 3

中文导读

研究了ATM市场中1996年治理变革导致的不兼容性如何影响银行定价,发现不兼容性使存款账户定价与自有ATM的关系更正向、与竞争对手ATM的关系更负向,且总体价格水平上升,在高人口密度地区更明显。

Abstract

If consumers value ‘mix and match’ combinations of network complements, incompatibility between different sellers' components should affect prices. In ATM markets, a 1996 governance change exogenously generated such incompatibility, by allowing banks to impose surcharges when other banks' deposit customers use their ATM's. In our data, incompatibility makes the relationship between deposit account pricing and own ATM's more positive, and makes the relationship between deposit account pricing and competitors ATM's more negative. The level effect on prices is positive. The pattern of results is more pronounced in high population density markets, where customers may care more about ATM's.

ATM兼容性附加费存款账户定价人口密度