Exploring Entrepreneurial Cognition in Franchisees: A Knowledge–Structure Approach
通过比较54名加盟商、54名独立创业者和94名管理者的创业脚本，发现加盟商在认知上更接近非创业管理者，而非独立创业者。
Franchisees participate in new business creation uniquely, because, in many respects, the development of their ventures is under the direction of franchisors. In this study, using entrepreneurial scripts, we compare the extent to which franchisee venturing is similar to and/or distinct from individual–based entrepreneurship in nonfranchise new ventures. We therefore examined the entrepreneurial scripts of individuals in a purposeful sample of 54 franchisees compared to two counterpart groups: 54 independent entrepreneurs and 94 managers (neither franchisee nor entrepreneur). Using MANCOVA and follow–up tests we find that franchisees are less like entrepreneurs and more similar to nonentrepreneur managers.