基于年龄和过去态度的市场细分：关于怀旧对顾客品味影响的概念、方法和发现

Market segmentation based on age and attitude toward the past: Concepts, methods, and findings concerning nostalgic influences on customer tastes

• Morris B. Holbrook · 哥伦比亚大学 通讯
• Robert M. Schindler · 罗格斯大学