垄断竞争行业中的商标许可

Trademark Licensing in a Monopolistically Competitive Industry

RAND Journal of Economics · 1986
被引 7
人大 AFT50ABS 4

中文导读

研究美国垄断竞争行业中商标许可引发的品牌内竞争,发现价格下降带来的福利收益被产品多样性减少造成的福利损失所抵消,消费者剩余下降。

Abstract

Examines the efficacy of intrabrand rivalry in a monopolistically competitive industry in the United States. Reduction of price and product diversity; Domination of welfare losses on product diversity than welfare gains from lower prices; Decline of consumer surplus. (Из Ebsco)

商标许可垄断竞争品牌内竞争消费者剩余