Niche construction: The process of opportunity creation in the environment
借鉴当代演化理论，研究组织如何创造和改变自身生态位，按治理方式和战略行动者类型分类生态位构建活动，并聚焦于焦点组织或企业家主导的机制，解释行业和市场中的竞争不完美如何被诱发，强调沟通策略的核心作用。
Abstract This article contributes to the emerging theory of opportunity creation by examining how organizations (including entrepreneurial ones) create and transform their niches. Using insights from contemporary evolutionary theory, the article classifies types of niche construction activities along dimensions of governance and the nature of the strategic actor. It then focuses on mechanisms of niche construction governed by the focal organization or entrepreneur to explain how competitive imperfections can be induced within industries and markets. The central role of communicative strategies in niche construction is emphasized. Copyright © 2009 Strategic Management Society.