Understanding strategic intent in the global marketplace
强调企业需理解竞争对手、合作伙伴及自身管理团队的战略意图，通过案例说明如何在全球竞争中成功，并建议公司修正认知地图以应对日益激烈的全球竞争。
In this article we underscore how important it is for corporate players in the world's competitive arena to understand the strategic orientation and intent of competitors, partners, and one's own often nationally diverse management team. We offer several examples to illustrate what it takes to succeed in this arena, and include some advice for companies interested in revising their perceptual maps. Such revisions have become imperative as competition in global industries intensifies, as more companies learn to manage across borders, and as the economies of nation states become interlinked.