商业计划是否促进了新创企业的发展?

Does business planning facilitate the development of new ventures?

STRATEGIC MANAGEMENT JOURNAL · 2003
被引 893
人大 AFT50UTD24ABS 4*

中文导读

研究挑战了商业计划阻碍新创企业发展的传统观点,发现商业计划通过帮助创始人决策、平衡资源供需、将抽象目标转化为具体步骤,降低了企业解散风险并加速了产品开发和创业组织活动。

Abstract

Abstract Many prior researchers have criticized business planning, arguing that it interferes with the efforts of firm founders to undertake more valuable actions to develop their fledgling enterprises. In this paper, we challenge this negative view of business planning, arguing that business planning is an important precursor to action in new ventures. By helping firm founders to make decisions, to balance resource supply and demand, and to turn abstract goals into concrete operational steps, business planning reduces the likelihood of venture disbanding and accelerates product development and venture organizing activity. Empirically, we examine 223 new ventures initiated in the first 9 months of 1998 by a random sample of Swedish firm founders and provide support for our hypotheses. Copyright © 2003 John Wiley & Sons, Ltd.

创业新创企业商业计划企业成长