市场信号与相对偏好:冲突信息、决策焦点和认知需求的调节效应

Market signals and relative preference: the moderating effects of conflicting information, decision focus, and need for cognition

JOURNAL OF BUSINESS RESEARCH · 2004
被引 31
人大 A-ABS 3
市场营销消费者行为决策心理学信号理论