Competition and Cooperation: New Trends in Corporate Public Issue Identification and Resolution
提出“竞争性合作”概念，认为企业议题管理既影响竞争力，又需与对手合作，通过孟山都和海湾公司的案例说明这一趋势。
Issue management is now being harnessed to assist corporations in the pursuit of their strategic goals. The result is an approach to issue management which can be called competitive cooperation: competitive, because a company's issues management performance will have a material impact on its competitiveness, measured by achievement of corporate objectives; cooperative, because diverse issue agendas require issue-by-issue coalition building, even with traditional adversaries. This article illustrates the emergence of competitive cooperation by examining two companies (Monsanto and Gulf) which, since 1980, underwent strategic repositioning, added greater focus to their issue management programs, and adopted a cooperative approach to issue management.