The fit between product market strategy and business model: implications for firm performance
研究了产品市场战略与商业模式的匹配如何影响企业绩效，发现以创新为中心的商业模式与差异化、成本领先或早期市场进入战略结合能提升绩效。
Abstract We examine the fit between a firm's product market strategy and its business model. We develop a formal model in order to analyze the contingent effects of product market strategy and business model choices on firm performance. We investigate a unique, manually collected dataset, and find that novelty‐centered business models—coupled with product market strategies that emphasize differentiation, cost leadership, or early market entry—can enhance firm performance. Our data suggest that business model and product market strategy are complements, not substitutes. Copyright © 2007 John Wiley & Sons, Ltd.