Exploring constrained rates of adoption of total cost of ownership models: A service-dominant logic analysis
研究中小企业采用总拥有成本商业模式时受到的限制，从服务主导逻辑视角分析关系因素和商业逻辑的影响，基于德国机械工程案例提出研究命题。
This article examines the adoption of innovative total cost of ownership business models by small and medium-sized enterprises in business-to-business markets might be constrained. Whereas prior explanatory research focuses on suppliers and customers, relatively little attention has been afforded to relational factors, and even less to the dominant logics employed in business life. This study employs the concept of a service-dominant logic that allows for consideration of the above factors within a coherent framework. Based on research propositions developed from this framework, the article contains an explorative case study approach against the background of German mechanical engineering.