Changing Landscapes: The Construction of Meaning and Value in a New Market Category—Modern Indian Art
研究了新市场类别(现代印度艺术)中意义如何被构建并转化为估值标准,通过话语分析和拍卖交易数据揭示市场参与者如何重塑历史概念以促进可比性和估值。
Stable category meanings act as institutions that facilitate market exchange by providing bases for comparison and valuation. Yet little is known about meaning construction in new categories or how meaning translates into valuation criteria. We address this gap in a descriptive study of these processes in an emerging category: modern Indian art. Discourse analysis revealed how market actors shaped the construction of meaning in the new category by reinterpreting historical constructs in ways that enhanced commensurability and enabled aesthetic comparisons and valuation. Analysis of auction transactions indicated greater intersubjective agreement about valuation over time as the new category institutionalized.