Silent Running: Tacit, Discursive and Psychological Aspects of Management in a Top UK Advertising Agency
研究英国前五广告公司，发现显性管理权威缺失但通过话语和心理控制实现高效运作，适合对隐性知识、组织权力感兴趣的管理学者。
In old American World War II movies submarine commanders called for ‘silent running’ when the enemy were near. No orders were issued but anarchy did not ensue. Everyone knew what to do. This paper describes a research study of one of the top five UK advertising agencies, in which management appeared silent in the sense that explicit, overt, bureaucratic, sanction‐backed directive corporate authority was not evident. But this agency is one of the most successful, serious, creative, effective, least showbizzy agencies in the industry. It is a good example of an organization which manages and sells knowledge: knowledge about advertising, about consumers and about creative craft. The research used critical discourse analysis to explore the ways in which power, authority and professional identity were discursively reproduced in the service of corporate instrumentality. As a real, concrete source of authority and direction, ‘management’ seemed silent, yet as a discursive construction its controlling presence was psychologically pervasive