中国奢侈品时尚品牌消费者:感知价值、时尚生活方式与支付意愿

Luxury fashion brand consumers in China: Perceived value, fashion lifestyle, and willingness to pay

JOURNAL OF BUSINESS RESEARCH · 2011
被引 408 · 同刊同年前 5%
人大 A-ABS 3
消费者行为奢侈品营销感知价值支付意愿中国消费市场