Harnessing Managerial Knowledge to Implement Product-Line Extensions: How do Mutual Fund Families Allocate Portfolio Managers to Old and New Funds?
基于知识观理论,研究了经验和复杂性如何影响基金家族在推出新产品线时,是让经理兼任还是专任,发现相关知识基础越强、新产品越简单,越可能共享经理。
Building on the knowledge-based view of the firm, we examine the effects of experience and complexity on decisions to staff product-line extensions with shared or dedicated managers. Results suggest that new and old product lines are more likely to share a manager when the organization possesses a base of knowledge related to the extension and when the new product is low in complexity. These results extend understanding of knowledge and product platforms by focusing on implementation and resource deployment.