Developing Radical Technology for Sustainable Energy Markets
研究了小型高科技企业如何在自由化能源市场中通过燃料电池技术推动可再生能源发电，并比较了两家领先燃料电池公司的经验，揭示了小企业作为技术倡导联盟的作用。
Electricity supply is a mature industry that is characterized by centralized generation from fossil fuels and the dominant presence of large companies. However, with the advent of liberalized energy markets and global concerns about greenhouse gas emissions, there is now an opportunity for small high technology firms to introduce products that generate electricity from renewable sources. A key technology in this context is the fuel cell, which can be configured to generate electricity and heat for an individual house or a group of buildings. This article looks at the development of fuel cells in this market space and compares the experience of two leading fuel cell companies.We highlight the potential for small firms to play a significant role as creators of `technology specific advocacy coalitions' and promoters of a new technology in multiple experimental situations.