Form follows function? Interorganizational networks as a strategic imperative for global strategies
探讨跨组织网络如何作为全球战略的核心组成部分,以宝洁和IBM为例,说明外部化是应对边界差异、实现价值整合的关键。
Abstract P&G's global networks are the platform for the activities that, together, constitute the connect‐and‐develop strategy. (Huston and Sakkab, : 62). The main goal of any global strategy must be to manage the large differences that arise at borders, whether those borders are defined geographically or otherwise . . . Not all integration that is required to add value across borders needs to occur within a single organization. IBM and other firms illustrate that some externalization is a key part of most ambitious global strategies. (Ghemawat, : 67).