The Choice of Commercial Breaks in Television Programs: The Number, Length and Timing
研究垄断电视网络如何选择广告时段的数量、长度和时机以最大化观众总量，发现广告时段在节目末尾更频繁，且长度呈单峰分布。
This paper examines the choice of commercial breaks by a television network in a monopoly setup. It is assumed that viewers dislike commercials, while the network seeks to maximize the total audience for these commercials through its choice of the number, length, and timing of commercial breaks. The model predicts that commercial breaks become more frequent toward the end of the program, and that the length of breaks is single‐peaked. When the television program becomes more popular, the network runs commercials more frequently, and redistributes commercials so that late breaks become longer while early breaks become shorter.