Brand Information and Price
研究了信息更完全时市场收益的分配问题，发现品牌选择模型中，信息增加带来的社会剩余在企业和消费者之间的分配取决于市场结构，且可能使一方受损。
While it is generally agreed that markets perform better when information is more complete, little has been said about how the added benefits are dist ributed. This essay explores this question in a model of brand select ion. Buyers select from among that subset of available brands of whic h they are aware. When this subset grows, there are social surplus ga ins, but the distribution of these gains between firms and consumers is shown to be sensitive to the structure of the market. It is possib le for either the sellers or the buyers to be worse off in the better -informed environment. Copyright 1988 by Blackwell Publishing Ltd.