Strategic Issues Management
通过两项对荷兰食品公司在转基因成分引入期间的议题管理策略研究，发现利益相关者整合和能力开发活动能提升企业竞争力和同行地位。
This dissertation abstract assesses whether strategic issues management activities contribute anythingworthwhile to corporate performance by reporting two studies on the issues management strategies of Dutch food firms during the recent introduction of genetically modified ingredients. The first study applied grounded theory methods to assess which issues management activities were used most prominently by industry incumbents. The results indicated that in the present setting, companies most significantly relied on stakeholder integration techniques and capability development. The second study used survey data to link these activities to a broad array of organizational outcome variables. The data showed that the adoption of issues management activities positively influenced firm competitiveness as well as the relative standing of firms among their peers.