Industry Social Analysis
研究了啤酒行业六家企业的企业社会责任活动,识别并比较了它们的利益相关者关系,结果有助于理解和评估行业内外的企业社会责任实践。
Scholars and practitioners have wondered and debated over the participation of business organizations in the corporate social environment as well as argued over the successes or limitations of such participation. The authors examined six firms' corporate social responsibility activities within the beer industry in an effort to identify and compare these firms' stakeholder relations. The results have implications in our understanding and assessment of corporate social responsibility practices both within and across business industry groups.