Issues in Understanding and Changing Culture
探讨了企业文化的流行引发的重要问题，如文化是否有影响、根深蒂固程度及能否改变，强调文化不能作为快速解决方案，需与战略、结构等其他管理要素协同管理。
The current popularity of corporate culture has raised some important issues. Does culture have an impact? How deep seated is culture? Can culture be changed? Corporate culture is not merely a passing fad but represents a fundamental shift in our effort to understand the complex, multifaceted organizations of today. However, it cannot be approached as a quick fix solution to a complex and changing problem. Culture needs to be managed along with all the other elements of management theory, such as strategy, structure, reward systems, skills and human resource management, if a company is to devise an integrated program for improving its performance.