Real Options Pricing and Organizations: The Contingent Risks of Extended Theoretical Domains
质疑将期权定价理论简单从金融市场扩展到企业决策的做法，指出组织会发明启发式规则来应对行为偏差，并提出“领域转换”概念以保留期权定价的核心洞见。
As options models move from financial markets to corporate decision making, it is fitting to question the simple domain extension of option pricing theory by considering behavioral decision-making biases. We suggest, however, that, given the negative evolutionary consequences of ignoring optionlike investments, organizations invent heuristic rules to counter these biases. We propose the idea of a domain translation that shows how the basic insight of option pricing can be preserved through evolving complementary organizational rules.