Organizational Images and Member Identification
研究组织形象如何影响成员对组织的认同强度，聚焦于成员对组织内部独特性和外部评价的感知，并分析这些形象如何通过维持自我连续性、提供独特性和提升自尊来影响认同。
We develop a model to explain how images of one's work organization shape the strength of his or her identification with the organization. We focus on two key organizational images: one based on what a member believes is distinctive, central, and enduring about his or her organization and one based on a member's beliefs about what outsiders think about the organization. According to the model, members assess the attractiveness of these images by how well the image preserves the continuity of their self-concept, provides distinctiveness, and enhances self-esteem. The model leads to a number of propositions about how organizational identification affects members' patterns of social interaction.