A Dashboard for Online Pricing
识别了制定在线定价策略的关键因素，通过五个成功案例展示策略应用，并介绍了一个市场信息仪表盘，帮助管理者识别和应对在线市场中的机会与威胁。
One primary difference between the online marketplace and the high street is the quality of information about product characteristics and prices that are available to all consumers and retailers. Successful online retailers exploit this rich information through innovative dynamic pricing strategies. This article identifies important considerations for devising online pricing strategies. It presents five case studies that illustrate how these strategies have been applied by successful online retailers and discusses complementary practices in innovative management and data analysis. We present a 9Dashboard9 of market specific information that will help managers identify and respond to opportunities and threats arising in the online marketplace.