Vietnam: Tiger or kitten?
分析了越南自1985年经济改革（doi moi）以来吸引外资的历程，特别是美国解除禁运后企业进入越南市场的挑战与机遇，对计划投资越南的企业有参考价值。
Executive Overview After many years of failed economic policies, the communist government of Vietnam launched a series of economic reform measures known as doi moi, or “renovation,” beginning in 1985. The initial success of these reforms led to the adoption of Vietnam's liberal law on foreign investment in 1987. Investment soon began to flow into the country again from everywhere—except the United States. Mounting political pressure over the potential loss of business to U.S. firms prompted President Clinton to lift the U.S. economic embargo against Vietnam on February 3. 1994. Since the lifting of the 19-year-old embargo and the subsequent announcement of the normalization of diplomatic relations on July 11, 1995, dozens of major U.S. corporations have taken the challenge and are preparing to enter the Vietnamese market. This executive update identifies the challenges and opportunities of entering one of the world's new emerging markets and identifies the pitfalls that await firms inexperienced in dealing with communist countries experimenting with free market economics. It also reveals some success stories and offers a candid overview of start-up challenges facing American businesses who choose to go there.