开始闻起来(听起来)像圣诞节了:零售环境中环境气味与音乐的交互效应

It's beginning to smell (and sound) a lot like Christmas: the interactive effects of ambient scent and music in a retail setting

JOURNAL OF BUSINESS RESEARCH · 2004
被引 370 · 同刊同年前 10%
人大 A-ABS 3
零售环境消费者行为感官营销环境心理学