Consumers’ preferences for fresh broccolis: interactive effects between country of origin and organic labels
研究美国消费者对国产与进口有机西兰花的偏好差异，发现国产有机西兰花估值更高，提供美国农业部有机认证信息可略微提升对进口有机产品的估值。
Abstract While international trade in organic products has grown significantly, understanding consumers’ preferences for imported organic foods has remained limited. This research examines the impact of country‐of‐origin labeling on US consumers’ choices of organic foods. Results show that consumer valuation of domestically produced organic broccoli was significantly higher than that of imported organic broccoli. Adding information about USDA organic certification standards/rules for imported products mildly increases consumer valuation of imported organic broccoli in some cases. These findings suggest that providing such information may have a positive impact on consumer willingness to purchase imported organic products.