The role of social value creation in business model formulation at the bottom of the pyramid – Implications for MNEs?
通过研究印度农村五个由金字塔底层人群创办的企业案例，分析社会价值创造与商业模式如何相互关联，并探讨对跨国公司参与金字塔底层市场的启示。
This paper presents an exploratory study of how social value creation and business models may be interrelated in the context of the bottom of the pyramid (BOP) business formation. We develop our analysis around five case studies of actual businesses set up in rural India by people in the BOP. We attempt to draw implications from the performance of the business models in the BOP for what MNE strategies of engagement with the BOP may learn from the processes we analysed.