BRIDGING THE DIVIDE BETWEEN LOGISTICS AND MARKETING: FACILITATING COLLABORATIVE BEHAVIOR
通过关键事件技术访谈物流和营销人员，揭示两部门对彼此的看法及影响跨职能协作的行为因素，对改善服务运营有参考价值。
Inter-functional collaboration can significantly improve service operations. Yet, despite the compelling need to increase collaborative behavior, our understanding of how firms' logistics and marketing departments view each other and of the behavioral factors that influence inter-functional collaborative behavior is limited. This study utilizes a descriptive, interview-based approach that draws upon the Critical Incident Technique to discover nuances and insights about logisticians' and marketers' often complex interactions.