The Evolution of Collective Strategy Frames in High- and Low-Velocity Industries
研究了企业集体信念如何驱动行业速度，通过追踪三家航空（低速度）和三家半导体（高速度）公司20年（1977-1997）的集体信念，发现认知构建是行业速度的主要驱动力。
We argue that the collective assumptions of firms drive their actions and practices, and create the conditions of industry velocity. In our view, cognitive construction by firms is the primary driver of industry velocity. This is in contrast to the contingency views common in the literature, which hold that industry velocity plays a role by constraining and shaping firm strategies. Specifically, we suggest that firms develop unique assumptions, social networks, and feedback mechanisms; that these mechanisms perpetuate patterns of changes in collective beliefs and aggregate actions; and that these patterns in turn shape high- and low-velocity conditions. We examine these assertions by tracing the collective beliefs of three aircraft (low-velocity) and semiconductor (high-velocity) firms over a 20-year period (1977–1997). Our results suggest that the cognitive construction view of industry velocity is reasonable.