Building a Visionary Company
研究了愿景型公司的特征，指出其不依赖魅力型领袖或伟大创意，而是通过建立持久愿景的组织来应对领导层和市场变化。
What distinguishes visionary companies? How can they be created? Contrary to much conventional wisdom, visionary companies do not require a high-profile, charismatic leader. Nor are they dependent on a great idea or fabulous initial product. Rather a visionary company is best understood as a particular kind of organization—one which builds in a unique and distinctive vision that is capable of enduring changes in leadership as well as market conditions. In short, building a visionary company is like building a clock, rather than simply telling time.