From Temporary Competitive Advantage to Sustainable Competitive Advantage
整合产业组织理论与资源基础观，区分暂时与可持续竞争优势，基于台湾165家ICT企业调查发现，市场地位带来暂时优势，技术资源带来可持续优势，且企业可通过暂时优势提升技术资源进而增强可持续优势。
Both industrial organization theory (IO) and the resource‐based view of the firm (RBV) have advanced our understanding of the antecedents of competitive advantage but few have attempted to verify the outcome variables of competitive advantage and the persistence of such outcome variables. Here by integrating both IO and RBV perspectives in the analysis of competitive advantage at the firm level, our study clarifies a conceptual distinction between two types of competitive advantage − temporary competitive advantage and sustainable competitive advantage − and explores how firms transform temporary competitive advantage into sustainable competitive advantage. Testing of the developed hypotheses, based on a survey of 165 firms from Taiwan's information and communication technology industry, suggests that firms with a stronger market position can only attain a better outcome of temporary competitive advantage whereas firms possessing a superior position in technological resources or capabilities can attain a better outcome of sustainable competitive advantage. More importantly, firms can leverage a temporary competitive advantage as an outcome of market position to improving their technological resource and capability position, which in turn can enhance their sustainable competitive advantage.