New Product Development Processes in Small and Medium-Sized Enterprises: Some Australian Evidence
研究了276家澳大利亚创新型中小企业的新产品开发流程，发现营销活动执行频率和效果低于技术活动，但对区分产品成败至关重要，且资源、技能和规划正向影响活动质量。
This article examines the new product development process (NPDP) in Australian small and medium-sized enterprises (SMEs). Findings from a sample of 276 innovative Australian SMEs suggest that marketing-related activities were undertaken less frequently and were less well executed than technical activities in developing new products. However, marketing-related activities were important in distinguishing between successful and unsuccessful new products. In addition, resource and skill availability and new product planning were positively associated with the quality with which NPD activities are executed. Further, the existence of a new product strategy seemed to have a significant positive impact on the quality of NPD activities.