Managing Trade by Rules and Outcomes
通过摩托罗拉和克雷超级计算机在日本的销售案例，揭示了限制外国企业进入日本市场的结构性障碍，并展示了美国政策如何有限但有效地改善市场准入。
Case studies of the efforts of Motorola and Cray Supercomputer to sell their products in Japan and reveal the varied structural impediments limiting foreign access to the Japanese marketplace. In both of these cases, U.S. policy was used to improve market access with limited but largely beneficial results. The case studies demonstrate that in the presence of the unique structural features of Japanese business and goverment organization, something akin to managing trade is sometimes required to achieve something akin to a competitive outcome.