The Market for Training Services: A Demand Experiment with Bangladeshi Garment Factories
研究向孟加拉国大型服装工厂营销基层管理者培训项目，发现因生产压力、救火式管理和员工流失担忧，项目接受率低且对价格不敏感，工厂更偏好生产流程和质量改进培训。
We marketed a training program for lower level managers (line supervisors) to large factories in the Bangladeshi ready-made garment industry. Take-up of the program (even for a free slot) was low, due to intense production pressures, fire-fighting and concerns over retention of trained workers. Take-up is quite insensitive to pricing. There was higher interest and demand in training modules aimed at improving production processes and quality, rather than human resources and social compliance. Since the program was priced close to a commercially viable rate, it might be possible to develop a market provided they could be proved to be effective.