Why Some Awards Are More Effective Signals of Quality Than Others: A Study of Movie Awards†
研究了不同类型奖项（由终端消费者、同行或专家组成的评审团颁发）对获奖作品市场竞争力的不同影响，发现其效果差异源于来源可信度和奖项显著性。
In this article, the authors develop and empirically test a conceptual framework that predicts which types of awards have the biggest impact on the competitive performance of the award winners. The empirical setting is an industry where awards proliferate, namely, the U.S. motion picture industry. Overall, their results suggest that awards granted by a jury composed primarily of end consumers, peers, or experts each have a different effect on consumer behavior, which can be explained in terms of differences in source credibility and award salience.